- To create natural treatments that enhance the beauty of body and mind by embracing the vast natural resources of Sicily and it’s volcano, Mt. Etna.
- To responsibly manufacture professional products of exceptional quality and invest continuously in ongoing and intensive research and development
- To be flexible and respond quickly to shifting market demands and provide immediate response to customer requests while maintaining our global view.
Mario Puglisi established RICA
Launched Fruit Wax at Cosmoprof Bologna
Launched ColorRICA; a natural, professional hair color line
Launched Naturica; 95% natural professional brand of hair care and treatments
Refurbished headquarters to improve quality and efficiency; created Product Academy for training
Launched RICABody, a premium body care collection
DePasquale acquires exclusive U.S. Licensure