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our story


  • To create natural treatments that enhance the beauty of body and mind by embracing the vast natural resources of Sicily and it’s volcano, Mt. Etna.
  • To responsibly manufacture professional products of exceptional quality and invest continuously in ongoing and intensive research and development
  • To be flexible and respond quickly to shifting market demands and provide immediate response to customer requests while maintaining our global view.
  • 1994

    Mario Puglisi established RICA

  • 1996

    Launched Fruit Wax at Cosmoprof Bologna

  • 2003

    Launched ColorRICA; a natural, professional hair color line

  • 2004

    Launched Naturica; 95% natural professional brand of hair care and treatments

  • 2007

    Refurbished headquarters to improve quality and efficiency; created Product Academy for training

  • 2008

    Launched RICABody, a premium body care collection

  • 2012

    DePasquale acquires exclusive U.S. Licensure